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Thursday 17 February 2011

Will 3D mobile change how we use social media?

One of the big trends at Mobile World Congress in Barcelona this week was 3D mobile. I admit it was the trend I was most intrested in as I was at the event with Movidius, a 3D multimedia coprocessor company.

LG were the talk of the show with their Optimus 3D demos also of interest was the fact that YouTube made a joint announcement with LG about the launch of YouTube 3D, due to be launched alongside the mobile handset to ensure there's a catalogue of 3D content available for users once the handset hits the market. Both companies had the foresight to see that for 3D capture and playback to take off, users need to have an outlet to share 3D user generated content.

There was also a lot of talk around 3D being an incentive for users to share their 3D video and images with their friends through social media. This is not a new message for the mobile industry. Mobile networks are of course keen to push social media and the sharing of UGC as it drives billable traffic - 3D even more so.

Looking at the end user - will 3D mobile change how we use social media? The answer is not until social media can support 3D content generated on 3D enabled mobile devices. 3D content could be a creative new platform for UGC so it sounds like YouTube is on the right track aligning with LG and kickstarting this new wave of purpose filmed 3D content.

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