Friends close, Enemies on your Twitter feed

The best thing about social media is that there's so much of it out there - the good, the bad and the just plain cringeworthy.

Seen a Facebook page where every post gets a chorus of comments? Look at what works and add it to your own social media strategy. Or how about that Twitter campaign that's getting traction for all the wrong reasons? Watch and learn people...

It's all about keeping up with the Joneses these days. The good news is you don't have to spy over the garden fence to catch a glimpse. It's all there, plain as day on the company blog, in Facebook status updates, Twitter streams and on LinkedIn.

Go ahead, it's not spying. They WANT you to look!