Social media – bigger than sliced bread but not quite so tasty

There's a lot of pressure to keep up with the social media wudnerkinds these days. How many followers do you have? How many people are in your network? How many comments did your last blog post get?

It's a bit more difficult to measure the effectiveness of a B2B Facebook campaign when your measurable targets are the number of fans you have and how many likes you get for your status update but as we learned in The Social Network, Mark Zuckerberg didn't have B2B companies in mind when he came up with the idea.

I take issue with the Like button. Some users seem to misinterpret its meaning as 'I have read and absorbed the information contained in this message'. You 'like' the breaking news story that there's been a natural disaster on the other side of the world? Really? The interweb is full of weirdos so be careful out there kids.

So why bother with Facebook if you're a B2B company? Well, why not? The beauty of social media is that it's always evolving and there's still no right or wrong way to do things. Social media is so ubiquitous that people are interested to see clever, engaging campaigns and despite the claims of sef proclaimed social media gurus, it's not an exact science and you could be on the verge of the next runaway successful online campaign.

Earlier this year Facebook overtook Google's search page as the most visited website for the first time and automatically feeding your blog and twitter feeds into Facebook status updates can boost search engine optimization results. What's not to 'like'?